Roy Luebke

Roy LuebkeInnovation and Strategic Growth Consultant
Phone: (276) 732-8372
Email: rluebke@genedge.org

Roy Luebke is a Strategy, Innovation and Growth Consultant with GENEDGE in Virginia. Throughout his 40-year career he has delivered dozens of successful technology-based product and service offerings in global markets for Fortune 50 as well as start-up companies in healthcare, enterprise software, and consumer markets. Roy uses creative yet structured innovation, strategy and portfolio processes and tools to work with CEO’s and C-Level executives to define business strategy, research and discover new customer needs, create and deliver new solutions, and commercialize offerings that increase business profitability.  

Roy created and leads the GENEDGE cyber offerings and is focused on helping Virginia Department of Defense suppliers in meeting cybersecurity compliance.

Mr. Luebke possesses a Masters in Design Methods from the Illinois Institute of Technology/Institute of Design, an MBA from the University of Maryland, and a BBA from the University of Wisconsin.