Roy Luebke

Roy LuebkeEngagement Manager
Phone: (276) 732-8372

Roy Luebke is an Engagement Manager for GENEDGE. He is responsible for leading new engagements and developing opportunities for GENEDGE to expand its services in assisting small businesses as well as advanced manufacturing and technology businesses statewide. In 2017, Roy led the development of a new service offering for Cybersecurity Risk Management. He has many years of varied management consulting experience in marketing research and strategy with expertise in customer/market research, product management, integrated marketing communications and strategy development.

Consulting Capabilities

  • Strategic Management
  • Innovation and Growth
  • Market and Customer Insight Development
  • Qualitative and Quantitative Research
  • Product and Service Development
  • Portfolio Management
  • Marketing Strategy Development
  • Cybersecurity Risk Management
  • Business Continuity Planning

Selected Clients

Allscripts, Applied Felts, BondCote, Bristol Compressors, Capps Shoes, Dewberry, FCI, Kimberly-Clark, Materials Modification, Mikro Systems, Peregrine/Gold Belt, Royal Mouldings, TAG, U.S. Navy (Carriers), Veris Group, WD40 Co.

Industry Experience

  • Innovation and Strategic Growth Consultant – GENEDGE ALLIANCE
  • Innovation Consulting – Independent Consultant
  • Director of Product Management (VP Level) – BNA Software
  • Vice President of Product Management – Optio Software
  • Market Director – WebMD
  • Product Marketing Manager – Seagate Software
  • Product Manager – Misys Healthcare Systems

Education and Affiliations

  • Master of Design Methods/Structured Innovation, Institute of Design, IL Institute of Technology
  • MBA, University of Maryland, University College
  • BBA, Information Systems and Business Administration, University of Wisconsin-Eau Claire


  • Project Management Professional (PMP)
  • Lean Six Sigma Black Belt (LSSBB)
  • Innovation Engineering Black Belt