About e-GLAM
e-GLAM is a boutique manufacturing operation specializing in high-end fashion and luxury goods. The company has gained a reputation for its exclusive collections and personalized customer service. However, in recent years, e-GLAM faced challenges in maintaining its market position due to supply chain inefficiencies and rapidly changing consumer preferences.
As a direct result of supply chain challenges, e-GLAM sought to streamline its business operations and refocus its service offerings to better meet market demands. To achieve this, e-GLAM partnered with GENEDGE to leverage their expertise in business optimization, supply chain & logistics, and strategic planning.
Addressing Challenges
The collaboration began with a series of consultations where GENEDGE aimed to understand e-GLAM’s current operational framework, market positioning, and business goals. This phase involved detailed discussions with e-GLAM’s CEO, Robin McDougal, to understand the current state performance and long-term vision of the company.
GENEDGE conducted a comprehensive current state assessment to evaluate e-GLAM’s existing processes, resources, and strategic plans. This assessment included:
- Operational Review: Analysis of internal processes, including supply chain management, inventory control, and marketing strategies.
- Market Analysis: Examination of market trends, competitor strategies, and customer definition.
- Financial Health Check: Assessment of e-GLAM’s potential financial performance to identify and validate prospective areas of profitability and loss.
Creating a Plan
The current state assessment revealed two critical insights:
- Operational Inefficiencies: e-GLAM’s supply chain and inventory management systems were highly susceptible to interruptions in the value chain, leading to delays, increased operational costs, and obsolete product due to loss in customer demand.
- Diluted Market Focus: The company’s broad planned service offering diluted its brand identity, making it challenging to target specific consumer segments effectively.
Based on the assessment, GENEDGE provided a set of strategic recommendations aimed at refining e-GLAM’s business model:
- Streamline Product & Service Offerings: Focus on a core range of high-margin products & services that align with the brand’s luxury image. This would help in building a stronger brand identity and attracting a more defined target audience.
- Fortify Operations: Implement advanced supply chain solutions to enhance efficiency, enable sustainability, and reduce costs.
- Strengthen Customer Partnerships: Develop strategies and programs to retain customer and partner relationships to maximize utilization of manufacturing operations.
e-GLAM, guided by GENEDGE’s recommendations, embarked on a transformation journey:
- Product Rationalization: The company narrowed its product and services line, focusing on high-demand, high-margin opportunities. This move not only streamlined operations but also clarified the brand’s market position.
- Operational Overhaul: A strategic plan around improved supply chain management systems was developed, resulting in an effort to source additional suppliers for e-GLAM to drive faster turnaround times and reduced operational costs.
- Target Customer Segmentation: e-GLAM conducted thorough market research, utilizing customer data, external benchmarking, and market analysis to segment its audience into distinct groups. Each segment was analyzed for potential buying behavior, preferences, and potential value to the business.
The Results
The collaboration between e-GLAM and GENEDGE exemplifies how a comprehensive current state assessment and strategic realignment can transform a business. By focusing on core focus areas and fortifying operations, e-GLAM was able to not only rethink critical aspects of their business strategy but also create key customer archetypes to build financial projections. This case study underscores the importance of strategic consultancy in driving business success and adaptability in a dynamic market landscape.