Research has shown that during times of economic uncertainty, companies that find a balance between reducing the resources they need to survive and investing in key areas for growth will fare better through a recession and beyond. It’s a nuanced approach that involves playing offense and defense at the same time. Many small and medium-sized manufacturers have been significantly impacted by the COVID-19 pandemic and find themselves with few apparent options. They have reduced their use of resources to the point that they feel there’s no time for anything beyond operations. When they do have
