Member Content

Building an Effective B2B Marketing Strategy for Manufacturers

In manufacturing, B2B marketing can be hard to get right. From juggling creativity with a budget to finding the best message channels, there is no shortage of big tasks. But the secret to success? Knowing your audience. If you don't connect with the people you're trying to reach—your manufacturing buyers—it's...

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Reinvent Manufacturing Operations with Digital Marketing Strategies

Digital marketing has become mainstream. However, many manufacturing companies prefer to stick to old-school tactics. But here's the thing — ignoring online marketing is no longer an option in today's fast-changing digital world. People, from the Silent Generation to Generation Alpha, are buying products online more than ever. More than...

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Trade Agreements: How They Help Virginia’s Small Manufacturers Grow

Trade is a big deal for Virginia, helping local businesses reach more people worldwide with their products. When Virginia's manufacturers can sell more, it means better jobs and a healthier economy for everyone in the state. Selling American-made goods to countries like Canada and Mexico without worrying about extra fees...

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How To Elevate Your Manufacturing Sales Efforts in 2024

To manufacture great products and customer experiences, your business processes must be on point. Every stage— from the sales lead to the production line to delivery—should be well-executed. This is why aligning your sales and marketing efforts is so important. It unifies two departments that fuel revenue generation and brand...

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How to Use Self-paced Online Training to Upskill Your Workforce and Stay Competitive

Upskilling and reskilling are no longer just buzzwords—they are business imperatives. As the industry continues to adopt new technologies and approaches, there is a growing need for a well-trained, adaptable workforce. But how can you achieve this without disrupting your operations? The answer lies in online training. READ THE RESEARCH...

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SEO 101 Webinar Recap: Gain a Better Understanding of This Cost-Effective Digital Marketing Strategy

If you have ever been confused about how search rankings work or what keywords should be used in your website content for example then check out this recap of our January 10th, SEO 101 webinar, all about Search Engine Optimization (SEO), a powerful, cost-effective digital marketing tool that can help...

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Step-by-Step Guide to Transferring Your Virginia Manufacturing Business to the Next Generation

Transferring a family-owned manufacturing business to the next generation is a huge milestone. It not only ensures the continuity of your legacy but also contributes to the economic fabric of Virginia. In this business handover guide, we’ll walk you through the essential steps for a successful transition. Whether you’re a...

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Key Succession Planning Strategies for Virginia’s Family-Owned Manufacturers

Like a well-oiled machine, your family-owned manufacturing business in Virginia needs a solid plan to work smoothly, especially when it's time for a leadership change. This plan, known as a succession strategy, is like a roadmap that delineates who is next in line to take the wheel and guide your...

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Cost-Cutting Strategies: How Virginia’s Micro-Manufacturers Can Thrive Financially

In the fiercely competitive manufacturing sector, micro-manufacturers are often left grappling with financial sustainability. The domination of large industries leaves these smaller entities under tremendous pressure, making cost reduction in manufacturing not just an option but a critical survival strategy. Read on to equip yourself with practical, implementable financial strategies...

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From Production to Profit: Proven Strategies for Small Manufacturers to Win Customers

How does a small manufacturing business grow?  Through its customers.  But when you're a small manufacturer finding your way through the bustling corridors of the industry, it's not a walk in the park. Much like an eager tourist in a foreign city without a working GPS, it's exciting, overwhelming, and,...

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